amazon fashion Archives - now & gen

Announcing My Now+Gen Clothing Collection with Kohl’s!

Nowandgen Author — Tue, 18 Aug 2020 16:57:12 +0000

My Now+Gen clothing collection with Kohl's officially launched and I am beyond excited to share all the details with you.

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7 Cozy Sweaters I’m Living in this Winter

Nowandgen Author — Fri, 21 Feb 2020 17:33:06 +0000

Today I’m packing for a fun weekend away with Jared to celebrate our 10-year (!) anniversary. Some people love sunshine and beaches, but Jared knows that the way to my heart is a snowy mountain getaway. While everyone else is counting the days until spring, I’m all about curling up in front of a fire while wearing warm, cozy sweaters. It’s something I don’t get to do very often living in Austin! This weekend is going to be filled with snowboarding, skiing, and hot chocolate by the fire, and I am here for it. Packing was pretty easy because I have 7 cozy sweaters I’m living in this winter, and I’m bringing all with us! This pale blue Kohl’s sweater has quickly become a winter wardrobe staple. There are so many great things to say about it, the most important being that it’s reallllly comfortable. The material is super cozy and soft. And I love that the pretty pastel color makes it easy to wear into spring. This Maggie Marilyn sweater has been another go-to for me this winter. The cut is incredibly chic and hugs my body in all the right places. Navy is my favorite color and this blue […]

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Holiday Looks From Reformation

Heather Catania — Tue, 17 Dec 2019 20:40:02 +0000

I love a holiday party. (Though if I’m being totally honest, I’d prefer to skip big holiday bashes. Small, intimate parties are more my jam.) Since I wear mostly jeans and T-shirts in my everyday life, I’m happy for any excuse to get dressed up. Breaking out a sexy dress, fancy jewelry, and sky-high heels? Yes, please! One of my favorite brands for holiday looks is Reformation. Their silhouettes are always effortlessly stylish and their commitment to sustainability is icing on the cake. Here are three of my favorite glam holiday dresses from Reformation, plus how I would accessorize the looks. Let me know in the comments: Which one would you wear to a holiday party? Lawrence Dress in Persephone I love the way this dress is cut. It has an A-line, mid-length skirt with a high slit that makes it sexy for holiday parties and versatile for the hot summer months. Wear it with this chic coin necklace and these thunderbolt stud earrings, both from ERTH. Dane Dress This dress is the definition of effortlessly sexy. I love that the long length perfectly balances the low-cut neckline, while the smocked waist and slightly puffed sleeves are also fun details. Sadly, this […]

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My Favorite Cold-Weather Workout Gear

Heather Catania — Sat, 19 Oct 2019 15:38:16 +0000

I’ve professed my love for working out in the outdoors here before, and that remains true even in the winter. When I go for a run or hike outside, even when it’s freezing cold, it feels less like a chore and more like an adventure. But I’ve learned the hard way that if you’re going to get your sweat on outside when the temps drop below 50, you need to have the right cold-weather workout gear to keep you warm while wicking the sweat away. Over the years, I’ve tested out my fair share of running tights, hoodies, parkas and more, so I wanted to share six of my favorite cold-weather workout gear items. Do you have any favorite winter workout finds I should know about? Tell me in the comments below! Favorite Vest: Prana Diva Vest This insulated vest keeps me cozy while still letting me move freely while pounding the pavement. I love its Sherpa lining and the knit side panels that offer breathability. Plus, it’s super cute! Favorite Light Jacket: Lululemon Cross Chill Jacket I’m always cold, so I love this water-repellent windbreaker because of it’s fleece lining, thumbholes, and cinchable hoodie. And the reflective details keep me […]

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Holiday Clothes Shopping With Amazon Fashion Prime Wardrobe

Heather Catania — Thu, 13 Dec 2018 17:59:23 +0000

With three small kids and a husband who works the week in a foreign country, clothes shopping can be a bit of a challenge these days (and probably explains why Odette mainly wears her brother’s hand-me-downs). Lugging the kids to the mall to try anything on kinda feels like the tenth circle of parenting hell. And it inevitably leads to a sympathy purchase after one of my children accidentally breaks something or has a meltdown in the dressing room. So, when Amazon Fashion reached out about working together to show how their new Prime Wardrobe service could make holiday shopping less stressful, I said, “Um…yes, please!” Like many of you, we already have (and love) our Prime subscription and this new service is included in your membership. How does it work? Select up to 8 Prime Wardrobe items—anything from men’s, women’s and kid’s clothes, to shoes, jewelry and even baby clothes. Once your box is full, it’s shipped to your house and you have 7 days to try it on and decide what you want to keep and what you want to ship back. No crazy mall parking lots. No cramped dressing rooms with unflattering lights. No insane checkout lines. I […]

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Step Into Comfort with Amazon Fashion

Heather Catania — Thu, 01 Feb 2018 00:58:23 +0000

Now that the holidays are over and the new year is already running rampant, January is a month of holiday recovery with a good book and a hot cup of tea. I love getting on my comfy clothes, laying in bed, and reading during Austin’s rainy season. Being cozy is also the perfect time to take out the laptop and do a little online shopping. Amazon Fashion is the best one-stop-shop. It has all the classics, basics, and designers–all from the luxury of my couch. It’s all there, within reach of my fingertips: a little shopping mall right in my lap. I can browse clothes, jewelry, and handbags all at once, and I can do so with the breeze of Amazon. Winter fashion just got a little easier. (Can you sense my sigh of relief?) I love Amazon Fashion for the same reason I love Amazon: it has absolutely everything. In fact, I grabbed the VELVET hoodie and Dear Drew cashmere drawstring pants I’m wearing today right on the app. Amazon Fashion has the high, the low, and the in-between I am always searching for. And Amazon Fashion doesn’t just have outfits for me, it has looks for the boys, […]

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Daily Wardrobe Fix with My Amazon Echo Look

Heather Catania — Tue, 23 Jan 2018 02:30:03 +0000

Thank you Amazon Fashion and Echo Look for sponsoring this post. I have two stylists. Their names are Tom and Shep. Even though they can’t tell the difference between designer clothes and my PJ’s, the two do a pretty good job. All I need is a quick thumbs up or thumbs down, and I’m ready to go. Who am I kidding? They’re awful critics. They love me most in my sweatpants, because “party clothes” in their world means they’re having to stay home with a babysitter. When I’m looking for style advice, I feel a little stuck. I’m a fashion junkie. I love clothes anytime all the time. Put me in front of a pretty dress, and, if it’s in my size, I’m taking it home. Before I had kids, I had ample time to shop. Now, I’m lucky if I put on two matching socks in the morning. I’m a busy mom, and though I love my boys’ help, sometimes I need some expert style advice, and I need it faster than a google search or Instagram stalk of the latest trends. Enter in: Echo Look. The Echo Look from Amazon has been my fashion savior. Built for style, […]

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New Year, New Look with Amazon Fashion

Heather Catania — Sat, 30 Dec 2017 23:50:36 +0000

Thanks Amazon Fashion for sponsoring this post! ‘Tis the season for gingerbread houses, giving back, and holiday parties. So many holiday parties. Friends, family, school, co-workers–everyone is having a get-together and every get together needs a new outfit. It can be exhausting! In the past (aka, before I had three kids under six), I had time to hit the stores for last-minute looks procured in a pinch. But this year, I’m shopping on Amazon. Yes, Amazon. If you think Amazon is only a one-stop-shop for household items, keep reading. Amazon is my go-to shop for books, tech, and now fashion. I know, I know. It’s hard to hear Amazon and think “fashion mecca,” but I promise you, you will. Coming across Amazon Fashion for the first time, I felt as if I were uncovering a hidden jewel. You know how Amazon has the latest gadgets and movies? Imagine that, but with an awesome clothing and accessories to match. Amazon Fashion is changing the way I shop. I can find an outfit I like then browse for accessories like jewelry and shoes to go with it–all while sitting at the kitchen counter. It’s a perfect (and somewhat dangerous!) playground. High-end, every day, […]

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