shopping Archives - now & gen

How I’m Transitioning My Wardrobe to Fall

Nowandgen Author — Fri, 02 Oct 2020 14:00:26 +0000

Here's a look at how I’m transitioning my wardrobe to fall, which includes the pieces I created for my Kohl's collection. I'm mixing and layering them with items already in my closet.

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Announcing My Now+Gen Clothing Collection with Kohl’s!

Nowandgen Author — Tue, 18 Aug 2020 16:57:12 +0000

My Now+Gen clothing collection with Kohl's officially launched and I am beyond excited to share all the details with you.

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6.20 What’s On My Nightstand

Nowandgen Author — Thu, 25 Jun 2020 21:31:59 +0000

Y’all (as we say in Texas), this has been quite the month! COVID-19 doesn’t seem to be easing up—cases in Texas are on a very fast rise—and we are all taking a hard look at ourselves and the racial bias in this country. It’s a heavy time, but I hope in a few years we can look back on Summer 2020 and be proud that we forged ahead with a more progressive, equal and brighter future. As I recently mentioned, I’m trying to do a better job of seeking out diverse companies and perspectives to feature on the blog. That change is reflected by what’s on my nightstand, so I wanted to show you some of the items I’ve been keeping close by. Of course, there are several books about racism and how to navigate a different narrative around being antiracist, and I’ve found a handful of beauty products from Black-owned businesses that I’m simply obsessed with. Read on to find out what seven items have a dedicated spot on my nightstand this month. And then let me know what’s on your nightstand right now in the comments below. Between the World and Me I know, I know…this is the […]

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7 Cozy Sweaters I’m Living in this Winter

Nowandgen Author — Fri, 21 Feb 2020 17:33:06 +0000

Today I’m packing for a fun weekend away with Jared to celebrate our 10-year (!) anniversary. Some people love sunshine and beaches, but Jared knows that the way to my heart is a snowy mountain getaway. While everyone else is counting the days until spring, I’m all about curling up in front of a fire while wearing warm, cozy sweaters. It’s something I don’t get to do very often living in Austin! This weekend is going to be filled with snowboarding, skiing, and hot chocolate by the fire, and I am here for it. Packing was pretty easy because I have 7 cozy sweaters I’m living in this winter, and I’m bringing all with us! This pale blue Kohl’s sweater has quickly become a winter wardrobe staple. There are so many great things to say about it, the most important being that it’s reallllly comfortable. The material is super cozy and soft. And I love that the pretty pastel color makes it easy to wear into spring. This Maggie Marilyn sweater has been another go-to for me this winter. The cut is incredibly chic and hugs my body in all the right places. Navy is my favorite color and this blue […]

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Holiday Gift Guide

Heather Catania — Fri, 13 Dec 2019 20:06:37 +0000

Christmas is less than two weeks away! (How did that happen?!) If you’re feeling behind on your shopping, you’re in luck! I have compiled a holiday gift guide full of things I love or have on my Santa list, as well as items I think men or kids will love. Even better: These gifts start at $15, so you’ll find plenty of steals as well as splurges. Keep reading for 40+ gift ideas for everyone in your life, as well as eco-friendly stocking stuffers that are fun and sustainable. Take a peek and let me know if anything catches your eye. Happy shopping! FOR HIM 1. Outerknown Lost Coast Moleskin pants, $118 Comfort and style go hand in hand with these organic cotton pants. 2. TISSCARE foot massager, $150 Who doesn’t love a massage after a long day? This heated machine goes deep on sore feet, hand, and calf muscles. Sounds like heaven. 3. Murray classic polo, $72 William Murray infuses stodgy traditional golf shirts with some fun. These polos wear well on the course and at the bar when your guy goes for a beer afterwards. Cheers! 4. Watches: A Guide by Hodinkee book, $85 My husband is a […]

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What’s On My Nightstand

Heather Catania — Thu, 07 Nov 2019 18:13:45 +0000

Your bedroom should be a relaxing sanctuary. Here are seven items I keep on my nightstand to promote a good night's sleep.

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Holiday Clothes Shopping With Amazon Fashion Prime Wardrobe

Heather Catania — Thu, 13 Dec 2018 17:59:23 +0000

With three small kids and a husband who works the week in a foreign country, clothes shopping can be a bit of a challenge these days (and probably explains why Odette mainly wears her brother’s hand-me-downs). Lugging the kids to the mall to try anything on kinda feels like the tenth circle of parenting hell. And it inevitably leads to a sympathy purchase after one of my children accidentally breaks something or has a meltdown in the dressing room. So, when Amazon Fashion reached out about working together to show how their new Prime Wardrobe service could make holiday shopping less stressful, I said, “Um…yes, please!” Like many of you, we already have (and love) our Prime subscription and this new service is included in your membership. How does it work? Select up to 8 Prime Wardrobe items—anything from men’s, women’s and kid’s clothes, to shoes, jewelry and even baby clothes. Once your box is full, it’s shipped to your house and you have 7 days to try it on and decide what you want to keep and what you want to ship back. No crazy mall parking lots. No cramped dressing rooms with unflattering lights. No insane checkout lines. I […]

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5 PERFECT FALL SWEATERS

Heather Catania — Fri, 02 Nov 2018 06:00:05 +0000

Is it really November already?! I can’t believe how fast fall has flown by. Between carpools, the boy’s weekend sports and mommy & me play dates with my baby, it’s hard to remember to slow down and enjoy the little things. One of my favorite little things about this time of year: sweater weather. Growing up in Montana and Idaho, I learned to embrace the chill and love an excuse to curl up in some cozy knits. I’ve rounded up some of my favorites here. You’ll notice most of them are cardigans. These sweaters have become my must-have layering piece for fall in Austin—where temperatures can go from 80 degrees to 50 degrees in a matter of hours. I love that I can easily throw them on over a dress, jumpsuit or button-down when the temperatures dip. And they’re a fun way to add unexpected color and texture to an outfit. Scroll my favorites below. Boden USA Sweater, $110 A vibrant lightning bolt gives a basic merino blend crewneck some major character. I love the pops of color—and fashion that doesn’t take itself too seriously. Marc Jacobs Chunky Cable-Knit Cardigan, $575 A neon blue hue and oversized […]

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Step Into Comfort with Amazon Fashion

Heather Catania — Thu, 01 Feb 2018 00:58:23 +0000

Now that the holidays are over and the new year is already running rampant, January is a month of holiday recovery with a good book and a hot cup of tea. I love getting on my comfy clothes, laying in bed, and reading during Austin’s rainy season. Being cozy is also the perfect time to take out the laptop and do a little online shopping. Amazon Fashion is the best one-stop-shop. It has all the classics, basics, and designers–all from the luxury of my couch. It’s all there, within reach of my fingertips: a little shopping mall right in my lap. I can browse clothes, jewelry, and handbags all at once, and I can do so with the breeze of Amazon. Winter fashion just got a little easier. (Can you sense my sigh of relief?) I love Amazon Fashion for the same reason I love Amazon: it has absolutely everything. In fact, I grabbed the VELVET hoodie and Dear Drew cashmere drawstring pants I’m wearing today right on the app. Amazon Fashion has the high, the low, and the in-between I am always searching for. And Amazon Fashion doesn’t just have outfits for me, it has looks for the boys, […]

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Daily Wardrobe Fix with My Amazon Echo Look

Heather Catania — Tue, 23 Jan 2018 02:30:03 +0000

Thank you Amazon Fashion and Echo Look for sponsoring this post. I have two stylists. Their names are Tom and Shep. Even though they can’t tell the difference between designer clothes and my PJ’s, the two do a pretty good job. All I need is a quick thumbs up or thumbs down, and I’m ready to go. Who am I kidding? They’re awful critics. They love me most in my sweatpants, because “party clothes” in their world means they’re having to stay home with a babysitter. When I’m looking for style advice, I feel a little stuck. I’m a fashion junkie. I love clothes anytime all the time. Put me in front of a pretty dress, and, if it’s in my size, I’m taking it home. Before I had kids, I had ample time to shop. Now, I’m lucky if I put on two matching socks in the morning. I’m a busy mom, and though I love my boys’ help, sometimes I need some expert style advice, and I need it faster than a google search or Instagram stalk of the latest trends. Enter in: Echo Look. The Echo Look from Amazon has been my fashion savior. Built for style, […]

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